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Advertising
Advertising with METRO is a great way to target residents and visitors of Santa Cruz County. With a population of over 275,000 residents as well as a large number of tourists who visit our county’s beaches and redwoods every year your ads are sure to be seen by your prime demographic. In addition to Santa Cruz’s year-round population, the county also hosts roughly 20,000 UCSC students and additional students attending Cabrillo College in the school-term.
Established in 1968, Santa Cruz METRO provides fixed-route and Highway 17 commuter service throughout Santa Cruz County, with limited service connecting to Monterey Salinas Transit at our Watsonville Transit Center and Santa Clara County, transporting more than 5 million passenger trips a year. METRO also operates ParaCruz paratransit service to Santa Cruz County, providing about 73,500 trips per year. Today METRO operates a fleet of 94 buses on at least 24 fixed-routes.
For advertising inquiries or to confirm ad availability, email This email address is being protected from spambots. You need JavaScript enabled to view it.
Rates & Sizes
Rates listed are per ad, per month net. Discounts are given based on the length of the contract. Mounting costs are a one-time additional fee upon installation, for longer-term contracts mounting costs will be applied to any new ad creative swapped out over the length of the contract.
Sizes
| Ad Type | Size | Location |
|---|---|---|
| KING (FRAME OR VINYL) | 30” X 144” | STREET/DRIVER SIDE |
| QUEEN (FRAME OR VINYL) | 30” X 88” | CURB/PASSENGER LOADING SIDE |
| TAIL (FRAME OR VINYL) | 21” X 72” | BACK/REAR |
| SMALL TAIL (VINYL ONLY) | 12” x 40” | BACK/REAR |
| MINI TAIL (VINYL ONLY) | EMAIL FOR DETAILS | BACK/REAR |
| TOP RIM (VINYL ONLY) | EMAIL FOR DETAILS | TOP SIDE RIM PANELS |
| BIKE RACK (VINYL ONLY) | EMAIL FOR DETAILS | FRONT BIKE RACK |
| INTERIOR CAR CARDS | 11” x 17” | INTERIOR ADVERTISING |
| PARACRUZ ADS (VINYL ONLY) | 21” X 72” | STREET & CURB SIDE |
Ad Rates
| Ad Size | 1 Month Rate | 3 Month Rate 0% DISCOUNT | 6 Month Rate 10% DISCOUNT | 12 Month Rate 15% DISCOUNT |
|---|---|---|---|---|
| KING | $420 | $420 | $380 | $360 |
| QUEEN | $265 | $265 | $240 | $225 |
| TAIL | $440 | $440 | $395 | $375 |
| SMALL TAIL | $270 | $270 | $240 | $230 |
| MINI TAIL | $200 | $200 | $180 | $170 |
| TOP RIM | $300 | $300 | $270 | $255 |
| BIKE RACK | $130 | $130 | $115 | $110 |
| CAR CARDS | $25 | $23 | $22 | $20 |
| PARACRUZ VANS SIDES | $240 | $240 | $215 | $205 |
FRAME AD MOUNTING COSTS
KING $75 PER SIGN*
QUEEN $50 PER SIGN*
TAIL $35 PER SIGN*
CAR CARDS $5 PER SIGN*
*ONE TIME CHARGE AT INSTALL & CAMPAIGN CHANGE
VINYL MOUNTING COSTS DETERMINED BY VENDOR
Download PDF of METRO Ad Sizes & Rates
Set-Up & Production
The advertiser is responsible for design, production and printing of all advertisements. Before printing, your advertising creative must be reviewed and approved by METRO. Upon contract METRO will notify you on whether your ad will be framed or vinyl. Mounting fees for framed ads will be added to your contract and installed by METRO. Vinyl ad installation will need to be paid and arranged for with the print vendor.
Print Specifications & Vendors
Advertising Policy & Regulations
Contact Details:
For advertising inquiries or to confirm ad availability, email This email address is being protected from spambots. You need JavaScript enabled to view it.
